Curate by Juli J | Personal Stylist in London & Remote

Personal Stylist and Image Consultant in London Juli Johnson. Photo by Jade Alana Photography.

I'm Juli Johnson. A Personal Stylist based in London. Styling women globally.

I help women like you feel:

CONFIDENT

Stylish

CURRENT

Beautiful

SOLUTIONS FOR THE EVERYDAY WOMAN

Feeling like your clothes don't fit or flatter? Recently lost or gained weight? Unsure what your style is?

Start with

STYLE FOUNDATIONS

THIS IS ME!

Feel overwhelmed opening up your closet doors?

Unworn clothes with tags still on them?

Gain clarity with a WARDROBE EDIT

YES, HELP ME!

Want to feel re-inspired with new brands/looks? Busy but want to feel & look your best?

Feel current & fresh with a PERSONAL SHOP

I'M READY!

I NEED IT ALL.

LEARN MORE ABOUT MY TOTAL FULL PACKAGE!

Psst, my most booked service for new clients!

CLIENT TESTIMONIALS

“I wore a top and sunnies you recommended to meet a colleague for lunch today and she said

I looked 10 yrs younger

than when she saw me in a few month's ago”

Marketing Exec, San Francisco | Retainer client

GET MY
STYLE GUIDE

OWN YOUR STYLE: THE STYLIST’S GUIDE TO BUILDING A WARDROBE YOU LOVE.

This guide walks you through the foundations of great style in a clear, approachable way to finally feel confident in what you wear.

It’s everything you need to learn how to build a wardrobe you love, making style feel effortless, not intimidating.

The style education you never got… until now.

LEARN MORE

introducing...

DRESS YOUR BODY

The ultimate solo or group styling session to empower you with styling knowledge and techniques tailored to your unique shape.

64%

OF WOMEN SAY THEY DON'T UNDERSTAND WHAT CUTS OR STYLE SUIT THEIR BODY SHAPE,

LEADING TO POOR CLOTHING CHOICE

READY TO LEARN YOUR "WOW" COLORS?

It's okay if you love neutrals (me too) - let's find out if you should build that capsule wardrobe out of cream, brown and navy or grey and black.

FIND MY COLORS

STYLE NOTES
(aka the good stuff from past newsletters)

Personal Styling Client Transformation Before and After

CLIENT Q&A | A Personal Styling Transformation Story (Before & After)

4 min read

YOUR DENIM JEAN GUIDE

1 min read

WHY YOUR WARDROBE FEELS OVERWHELMING (and How to Finally Fix It)

2 min read

What’s the Difference Between US, UK & EU Clothing Sizes? A Personal Stylist’s Guide to Shopping Abroad Without the Sizing Confusion

3 min read

DOPAMINE DRESSING. WHY YOU NEED IT IN WINTER.

3 min read

WHY YOUR OUTFIT MATTERS IN INTERVIEWS & MEETINGS.

2 min read

TOP ITEMS YOU NEED TO MAINTAIN YOUR WARDROBE

1 min read

HOW WHAT YOU WEAR TO WORK COULD BE HOLDING YOU BACK

1 min read

Autumn is the perfect time for a reset.
Book in a discovery call today.
Virtual or in-person styling (london/surrey).

Now booking October appts. ✍️

#personalstylist #personalstylistlondon #styleover40

👋🏻 Hello! I haven’t introduced myself in a bit, and I’ve gained some wonderful new followers over the summer. Welcome. I’m so glad you’re here! Hopefully Meta has kept me in your feed so you can read this ✨
What started as a simple passion for helping women in the fitting room (I’ve always loved guiding others while shopping) became my next chapter. I left corporate America and the exhilarating (yet toxic) dynamics of high-performance environments, and I moved to Copenhagen. That chapter allowed me to slow down, clear my head, and realise what I truly wanted: to uplift and empower women.
I then moved to London, and at 41 (!!) went back to school at @londoncollegeofstyle. Since then, I’ve been styling, curating wardrobes that bring confidence, ease, and fun (love a good laugh session w a client) into women’s lives. Xx

Plan your work outfits from bed drinking coffee. ☕️
Make. 👏🏻
Life. 👏🏻
Easier. 👏🏻
Book in a discovery call to learn how you can get your wardrobe online and styled. Xx

#personalstylist #personalstylistlondon #styleover40 #fashionover40 #styleover30 #personalstylistsurrey #investinyourself #whattowear #styletipsforwomen #workoutfit #workstyle

Obsessed with this suede jacket. Want links? Let me know and I’ll personally dm them over to you! Xx

This is your sign to take those items in and finally get them tailored. 🧵🪡

#closetcleanout #personslstylist #tailor #personalstylistlondon #globalpersonalstylist #virtualpersonalstylist

Cream after Labor Day 🤌🏻🤌🏻🤌🏻
How I’ll be wearing “white” this autumn.

#personalstylist #personalstylistlondon

Will be carrying my straw bag collection into autumn as long as I’m able. Suede, give me another month… thx✌🏻

Out of budget but not out of mind.

#personalstylistlondon #personalstylist #fashionover40 #styleover30 #wishlist #autumnstyle

Building a wardrobe is like designing and decorating a room. Fill with pieces you’ve collected, that you fell in love with while traveling, items you bookmarked and came back to after you couldn’t stop thinking about them. Make it you. Sometimes that requires patience, I’m still waiting to find the perfect art piece to replace the one here. It’s always a work in progress. It’s doesn’t have to be perfect, just perfectly you.

#personalstylist #personalstyle #stylepersonality #wardrobeinspo #style

🚨all the professional style advice, no appointment required ‼️
Stop 2nd guessing yourself, stop saying you have nothing to wear. My style guide is now available! 8 modules packed with aha moments and easy to follow exercises to up your style. It’s everything you need to learn how to build a wardrobe you love, making style feel effortless, not intimating.

Link in bio to purchase today. 📖

#closetcleanout #personalstylist #personalstylistlondon #styleover40 #fashionover40 #styleover30 #personalstylistsurrey #updateyourstyle #styletipsforwomen #whattowear #wardrobeedit #styleguide #styletips #styletipsforwomen

Pay attention to the labels that matter. ✌🏻

#personalstylist

According to TWO of my nieces, my obsession is their dream job (mine to 😉). Helping women look in the mirror and actually love what they see. Watching a client go from tugging at her clothes to standing a little taller. Showing her she does have style it just needed a little confidence boost with the right color and cut/hem lines.

Helping everyday women feel less intimidated by their wardrobe and shopping. 🥰

#personalstylist #personalstylistlondon #styleover40 #fashionover40 #styleover30 #personalstylistsurrey #investinyourself #updateyourstyle #styletipsforwomen #virtualstyling #globalstylist

Photo dump of my girls weekend in California wine country last weekend. Not pictured, my lovely friends that make the world feel a bit smaller despite our big distance. 🥰

There is no greater feeling than stepping into the best version of you every morning getting dressed, putting on your favorite pieces that make you shine from the inside out.

#personalstylist #personalstyling #personalstylistlondon #personalstylistsurrey

Do you look best in gold or silver jewelry? Do muted colors provide a lovely harmony with your skin or perhaps bright warm colors give you that glow? Find out with a color analysis. It’s not about getting you to “wear color”, it’s about understanding your best neutrals, are you warm vs cool, bright/clear vs soft/muted, is high contrast or low contrast best for you… way beyond what color of red suits you.

Even better than a 1:1 analysis? Booking in a color party with your friends! I do group sessions from 4 ppl up to 8. In-person or virtual for my friends in the US. 😘

Book in today!

#colouranalysis #coloranalysis #personalstylist #personalstylistlondon #personalstylistsurrey

Photo dump from Mallorca including a new favorite restaurant @la.nouvelle.famille (burrata with honey comb 🔥) and the obligatory front door selfie after signing.

What are your top reasons?

#personalstylistlondon #personalstylist #styleover40
#fashionforwomenover40
#stylistforwomenentrepeneurs #stylistforwomeninbiz
#wardrobestylist #workwearstyle #workwearfashion #workwearinspo #confidencethroughstyle #springstyle #corporatestyle #dressup #showupforyourself #stylist

Read all about how my client broke her 5 year legging habit and transformed her style and confidence.

My Q+A with her is now on my website (under Style Notes).

#beforeandaftertransformation #stylebeforeandafter #styletransformation #personalstylist #personalstylistlondon #personalstylistsurrey #virtualpersonalstylist #fashionover40 #styling #styleafter40 #momstyle #workingmomstyle

Had to jump on this trend and burst some myths.

#personalstylist

Feel seen? Let’s fix both!

#personalstylist #personalstylistlondon #personalstylistsurrey #styleover40
#fashionforwomenover40 #styleover30 #styleoverforty
#stylistforwomenentrepeneurs #stylistforwomeninbiz
#wardrobestylist #workwearstyle #workwearfashion #workwearinspo #confidencethroughstyle #springstyle #corporatestyle #dressup #showupforyourself #photodump #whativebeenuptolately #stylinginspiration #stylist

Spring photo dump

Ps. My client bought the leopard cardigan, it was 🔥on her.

#personalstylistlondon #personalstylist #styleover40
#fashionforwomenover40
#stylistforwomenentrepeneurs #stylistforwomeninbiz
#wardrobestylist #workwearstyle #workwearfashion #workwearinspo #confidencethroughstyle #springstyle #corporatestyle #dressup #showupforyourself #photodump #whativebeenuptolately #stylinginspiration #stylist

What I’m loving this week. ✨

#personalstylistlondon #personalstylist #styleover40
#fashionforwomenover40
#stylistforwomenentrepeneurs #stylistforwomeninbiz
#wardrobestylist #weekendwear #springinspo #confidencethroughstyle #springstyle

The “just ok” shirt that doesn’t sit right, the pants that dig just a little too much by the end of the day, the dress you bought last minute for an event that you’ve never worn since. You know, the stuff you see first that makes you think “I have nothing to wear”. You can keep these items, but what if you removed them, and made room for more intentional, harder working items that bring out your best features and make you feel great? It’s not only possible, but it’s easy (well, I can make it easy!). Let’s start shifting the way you see your wardrobe today!

#personalstylistlondon #personalstylist #styleover40
#fashionforwomenover40
#stylistforwomenentrepeneurs #stylistforwomeninbiz
#wardrobestylist #workwearstyle #workwearfashion #workwearinspo #confidencethroughstyle #springstyle #corporatestyle

I was listening to a podcast this morning and was reminded it is National Small Business Week (which I think is just US but it was on a UK podcast so 🤷🏻‍♀️ let’s make it International Small Business Week😂).

Podcast was @weareladieswholaunch
Sharing my fav small businesses that helped make this photo happen: @jadealanaphotography the talented photographer. My colourist that takes away my stubborn greys @painted_bysophie @collectionshair and my fav facialist in London @the_healthy_skin_room .

#smallbusinesssupportingsmallbusiness #smallbusinessowner #womensupportingwomen #womenowned #smallbusinessowner #smallbusinesshustle #nationalsmallbusinessweek #personalstylist #personalstylingbusiness

An average women’s breast size changes as much as 6 (!) yes, S I X, times in her lifetime! No wonder 70% of us are wearing bras that are too small. Chances are if your last bra fitting was more than a few years ago, you’re wearing the wrong size. And 35% of us have never had a professional bra fitting (that one when you were in your teens doesn’t count!). Wearing the correct bra size (hint you likely need to go up in cup size and down in band size) it will give you an instant confidence boost! When your bra fits correctly your clothes will look better on you as the foundation layer is supporting your figure. So go on. Get fitted!

#personalstylist #personalstylisttips #personalstylistlondon #personsalstylistsurrey #selfcare #perfectbra #brashopping #needanewbra #styletips

The feeling when the fitting room is full of absolute “LOVES” and you leave with a high, excited to hang everything up once you get home. My client @michellepenelopeking did a great job embracing new pieces that she would not have considered on the hanger if she had been on the shop floor solo but then fell madly in love with them once on. That is the power of leaning into your colors and the right shapes and cuts to best align with your body type! Part of my magic is knowing what is best for your body shape and getting you out of the “safe” zone so you can start feeling like a million* bucks (*on a much lower budget 😂).

#personalstylistlondon #personalstylist #styleover40 #fashionforwomenover40 #stylistforwomenentrepeneurs #stylistforwomeninbiz #wardrobestylist #workwearstyle #workwearfashion #workwearinspo #confidencethroughstyle #springstyle #corporatestyle

Pre-shop magic in action! ✨ Join me on my pre-shop for my client that is a total boss: speaker, executive, best selling author… she does it all and is ready to update her wardrobe this Spring to match her energy.

What is a pre-shop?? Before our 3-hour shopping session, I hit the stores to handpick the perfect pieces just for you based on your brief (seasonal refresh, work wear, everyday elevated casual, jeans), body shape, and style. The best part? When you walk in, everything’s ready and waiting, so no time is wasted. We get straight to building your dream wardrobe, all in a private dressing suite with a ☕️ or 🥂. Let’s make this your most efficient and fun shopping experience yet! 🛍️💫

#PreShopPrep #PersonalStylist #ShopSmart #personalstylisttips #personalstylistlondon #personalstylistsurrey #personalshop #fashionover40 #styleover40 #investinyourself #updateyourstyle

Hot take ‼️copying a capsule wardrobe template won’t solve your style rut. Hear me out, I do think simplifying down to core seasonal items is a great habit to get into IF that works with your style personality and lifestyle BUT using a template from someone else on what those few ideas should be is a recipe for frustration and standing in your closet saying I have nothing to wear. You have to really know what to add/keep based on YOU and only you. Your style, your life, your body shape, etc etc etc. Not everyone needs a trench coat ballet flats and a white button up shirt! 🤷🏻‍♀️

Drop a comment on your thoughts on this hot topic.

Want to build a hard working summer wardrobe? Start with my full package, it’s all you need to restart your style journey. A true game changer that will teach you your core style and how to dress your body, for your life.

#personalstylist #personalstylistlondon #styleover40 #fashionover40 #investinyourself #styletipsforwomen #updateyourstyle #personalstylistsurrey #capsulewardrobe #stylemyths

Stop 🛑 letting the shop floor tell you what your style should be & what you should buy (hint 💡, they want you to be confused, that way you buy more 🤦🏻‍♀️). It also builds a wardrobe full of “it will do”, “I have nothing to wear” & “I regret buying that”. You deserve better!

Need help 👋🏻 finding your style? Figuring how what works best for your body? What fits and flatters you? That’s where I come in! 🙋🏻‍♀️

The process is so easy and fun (per past client feedback). And will make shopping fun again! Book in a comp discovery call today to learn about my style services and how you can start loving getting dressed today.

#personalstylist #personalstylistlondon #styleover40 #styleover30 #everydaystyle #40somethingstyle #midlifestyle #momstyle #virtualstyling #surreystylist

It's not about changing your style, it's about finding it! What do you really like? What suits your frame? What brings you joy? What do you really need to add to complete your wardrobe? How to pair items together to get more wear. How to shop better and buy smarter. Start today! Book in a complementary intro call.

#personalstylist #personalstyle #personalshopping #personalstylistlondon #virtualstylist #virtualpersonalstylist #globalstylist #findyourstyle #styleover30 #styleoverforty #styleover40

Have a similar fitted denim jacket in your closet you bough 8+ years ago?? I bet you feel dated in it. As a Personal Stylist I’m all for buying for long term, a light denim jacket is so hard working (for most) it should be updated to stay current.

What I’m wearing:
1. Dated jacket gets no call out 😂
“THE CURRENTS”
2. This jacket of the season is selling out fast! Comment “denim jacket” to get link. I managed to get the last in store last week but they have online!
3. Kimono @forte_forte (purchased a few years ago)
4. Vintage @levis (purchased 2nd hand)
5. @bashparis (last season)

Want links (us & uk) on my favorites? Comment “denim jacket” and I’ll DM.

Xx, Your denim expert & personal stylist 😘

#personalstylist #personalstylistlondon #styleover40 #styleover30 #fashionover40 #investinyourself #styletipsforwomen #updateyourstyle #personalstylistsurrey #denimstyle #denimjacket #denimexpert #springstyle #springdenim #springjacket

My default outfit formula that I can build in countless ways (given my collection)? Double denim. It is meeting my style needs at the moment (both in function & emotion) so I continue leaning in. And my latest purchase, this @agolde shirt has been on heavy repeat the last two weeks. If you think Britney and Justin when you think double denim, let me change your mind!

Shirt: @agolde
Sweater: @withnothingunderneath
Jeans: @paige (Genevieve)
Bag: @gucci
Sunglasses: @celine
Shoes: @stevemadden (old, like 6+ yrs)

Make the easy choice 😉

We’ve all been there. Aimless shopping that feels overwhelming and you just give up. Yet your need for a new outfit didn’t go away, you’re now just more stressed with the looming event deadline. Let me help you take away the overwhelming bits of the process so you can start loving getting dressed again!

#personalstylist #personalstylistlondon

Who hires a personal stylist? Let me tell you!

#personalstylist #personalstylistlondon #styleover40 #fashionover40 #investinyourself #styletipsforwomen #updateyourstyle #personalstylistsurrey

1995 version of you would scream! 😍 It maybe took 30 years (wait, not possible as that would make us how old) but you can now have the wardrobe management tech that Cher had! Your wardrobe, on your phone, styled into ready to go outfits styled by me! Book in for my full virtual package and make this your reality today!

#cluelessmovie #cherscloset #personalstylist #personalstylistlondon #remotepersonalstylist #virtualpersonalstylist #styleinyour40s #styleover40 #whattowear #whattoweartoday #momstyle

4 items that need to go from your wardrobe. 🗑️

If you are keeping any of these, this is why you are saying “I have nothing to wear”! All your brain is seeing is items you can’t or don’t want to wear! So why are you keeping them?! 🤷🏻‍♀️

Tell me in the comments what you have that needs to go!

#ihavenothingtowear #closetclearout #wardrobeedit #personalstylist #personalstylistlondon #personalstylistsurrey #whatnottowear #wardrobestylist #springstyle #styleover40 #fashionover40 #closetcleanout #elevateyourstyle

👇🏼🚨 It’s not about the clothes. It’s not about trends. It’s not about consumption or being vain. It’s not about changing who you are.

It is about leveling up. It’s about confidence. It’s about unlocking your true style, what works best for you. It’s about feeling good about how you are presenting yourself which in turns changes how you see yourself AND thus how you show up for others but more importantly for yourself.

Chatting with this client that was referred by my other client she put it this way: moving from mid 20s to mid 30s I’ve leveled up in so many areas with work promotions, kids, family etc but why did not I not level up my wardrobe sooner! Of course it’s ok to start paying more for clothes and start investing in $300 jacket vs a $50 jacket. I’ve gone from cheap beer to $20 glasses of wine, from $10 dinners to $100 tasting menus - but my wardrobe stayed the same! (P.s. the clothes don’t disappear the next day!)

Thank you to these two fab clients who gave permission to share their text exchange 🥰.

#personalstyle #personalstylist #virtualpersonalstylist #personalstylingforwomen #personalstylistlondon #confidenceiskey🔑 #levelingup #womenempowerment #styleover40 #styleover30 #momstyle #dontstopinvestinginyourself

Hello Spring! 🚨trying something new!🚨As I grow my styling business I’m testing different ways to offer style support beyond 1:1 client appointments through guides and round ups. To kick this off I’ve made a round up of my fav Spring flats. 👇🏼Comment below “Flats” to receive in your DMs. And let me know 1. If it works 🤞🏻and 2. If you found it helpful and want more. 🥰

#personalstylist #personalstylistlondon #styleover40 #styleover30 #fashionover40 #styletipsforwomen #updateyourstyle #springishere #springstyle #springshoes

On Half Term / Spring Break and spot a cute dress? I bet it could be one of these three brands. All three are some of my go to’s for myself and clients alike (all definitely came w me to the Maldives). ✌🏻

Images are from my recent visit to @harveynichols - let me know if you are ready for a spring top up shop there!

#personalstylist #styleover40 #personalstylingforwomen #personalstylistlondon #virtualstylist

It’s time ⏰! Stop waisting time and money not dressing for you, the best you! Learn your best colors, your best shapes and cuts and for the love, stop following trends and learn what you really like! Quote and images from my wardrobe edit yesterday with a client going through my full package. The ultimate style rut blow up! 💥 Stop being invisible, start showing up.

#iwd #strongwomen #womeninbusiness #personalstylist #personalstylistlondon #personalstylistsurrey

Denim care is key to long term wear and fit!

#denim #denimjeans

I absolutely loved helping Kate refine her capsule travel wardrobe, adding prices worked tremendously hard for her as she traveled around Europe working remote (goals)! And icing on the cake was helping her find and style a wow dress to match the beauty of a Lake Como for her friend’s wedding. 😘

#personalstylist #personalstylistlondon #globalpersonal stylist #weddingguestdress #whattowear

This week’s round up of screenshots, saves and favs.
1. & 2. Up the accessory game in these @shopartesano hats 🤠
3. Had to screenshot Bethany Frankel’s sweater to reverse image search so you didn’t have to (99% confident it’s @loveshackfancy)
4. Great take at a modern denim jacket from @andotherstories
5. Very into clogs atm (@sezane)
6. Interior inspo on my home decor Pinterest board
7. Client style recap completion
8. Art that I was into at @sohohome (artist BARBARA KUEBE)
9. Furniture shopping selfie!

#personalstyle #personalstylist #personalstylistlondon #globalpersonalstylist

Photo dump from Maldives last week. 🏝️ my sun-kissed glow has nearly faded but I’m still there mentally. 😎 We stayed at the newly opened (2wks before we arrived) @jwmarriottkaafuatoll which I can recommend! It was our 5th Marriott property in the Maldives so if you want any recommendations send me a DM.

Hello 👋🏻 to the new faces around here that have joined over the last couple of weeks.

I’m Juli, an American Personal Stylist in London helping women around the 🌎 feel more confident and stylish.

#aboutme #welcome #personalstylist #personalstylistlondon #styleover40 #fashionover40 #styletipsforwomen #investinyourself #over40style #

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AN AMERICAN IN UK SHOP GUIDE

If you like this 🇺🇸 store, try shopping at this 🇬🇧 store.

DOWNLOAD

SOLUTIONS FOR THE EVERYDAY WOMAN

Psst, my most booked service for new clients!

CLIENT TESTIMONIALS

GET MY
STYLE GUIDE

introducing...

DRESS YOUR BODY

READY TO LEARN YOUR "WOW" COLORS?

STYLE NOTES
(aka the good stuff from past newsletters)

CLIENT Q&A | A Personal Styling Transformation Story (Before & After)

YOUR DENIM JEAN GUIDE

WHY YOUR WARDROBE FEELS OVERWHELMING (and How to Finally Fix It)

What’s the Difference Between US, UK & EU Clothing Sizes? A Personal Stylist’s Guide to Shopping Abroad Without the Sizing Confusion

DOPAMINE DRESSING. WHY YOU NEED IT IN WINTER.

WHY YOUR OUTFIT MATTERS IN INTERVIEWS & MEETINGS.

TOP ITEMS YOU NEED TO MAINTAIN YOUR WARDROBE

HOW WHAT YOU WEAR TO WORK COULD BE HOLDING YOU BACK

FOLLOW ALONG ON INSTAGRAM

AN AMERICAN IN UK SHOP GUIDE

COMPANY

FOLLOW ME

SOLUTIONS FOR THE EVERYDAY WOMAN

Psst, my most booked service for new clients!

CLIENT TESTIMONIALS

GET MY STYLE GUIDE

introducing...

DRESS YOUR BODY

READY TO LEARN YOUR "WOW" COLORS?

STYLE NOTES (aka the good stuff from past newsletters)

CLIENT Q&A | A Personal Styling Transformation Story (Before & After)

YOUR DENIM JEAN GUIDE

WHY YOUR WARDROBE FEELS OVERWHELMING (and How to Finally Fix It)

What’s the Difference Between US, UK & EU Clothing Sizes? A Personal Stylist’s Guide to Shopping Abroad Without the Sizing Confusion

DOPAMINE DRESSING. WHY YOU NEED IT IN WINTER.

WHY YOUR OUTFIT MATTERS IN INTERVIEWS & MEETINGS.

TOP ITEMS YOU NEED TO MAINTAIN YOUR WARDROBE

HOW WHAT YOU WEAR TO WORK COULD BE HOLDING YOU BACK

​

FOLLOW ALONG ON INSTAGRAM

AN AMERICAN IN UK SHOP GUIDE

COMPANY

FOLLOW ME

GET MY
STYLE GUIDE

STYLE NOTES
(aka the good stuff from past newsletters)